Marketing, Advertising for Your Web Site

Whether you wish to advertise your Web site or accept advertising at your Web site, these articles can help. You'll find traditional media marketing help, online marketing tips, helpful tutorials on optimizing Google AdWords, Google AdSense, and other advertising campaigns, online marketing campaign strategies, creating effective landing pages, creating effective USPs (unique selling proposition), Web site banner ad sizes and optimizing ad placements, increasing conversion rates with your PPC (pay-per-click) online marketing campaigns, and more. On this page: * General Online Marketing, Promotion, and Web Site Marketing Tutorials, and Tips * Banner Ads Tutorials and Tips * Google AdSense Tutorials and Tips * Google AdWords Tutorials and Tips * PPC Advertising Tutorials and Tips * ECommerce Tutorials and Tips General Online Marketing, Promotion, and Web Site Marketing Tutorials, and Tips * 3 Simple Rules for Creating an Effective USP (Unique Selling Proposition) ?You have one, whether you know it or not. Everybody does. There is something unique about your business; you just have to discover what it is. And therein lies the problem. Most business owners and managers don't understand how to create a truly unique selling proposition (USP).? Read this insightful article to help you create your unique and effective USP. By Karon Thackston. [Added to August, 2007.] * 6 Tips To Put Your Web Marketing On Steroids Tips to help you make sure you stay above the competition - advice about keywords, tuning up your Web site, creating online newsletters, starting a blog, syndicating your content via RSS, optimizing press releases, and more. By Doug Hay and Sally Falkow. [Added to August, 2007.] * The 7 Secrets of a Profitable Website How to create and monetize your site with several income streams, using an existing site as an example. Tips to create a profitable Web site cover Web site marketing copy, forms, one time offers, products and upgrades, linking, an e-course, Google AdSense and other contextual ads, affiliate programs and viral marketing, and looking to the future. By Stuart Reid. [Added to October, 2007.] * 30 Different Ways To Promote and Advertise Your Web Site As the title states, you'll find a list here of 30 possible ways to promote and advertise your Web site. Helpful reading for brainstorming your own ideas, too. By Andrew Wroblewski. [Added to March, 2006.] * Niche Marketing: How to Define a Unique E-Business NichePlanning Your Internet Marketing Strategy. Ralph F. Wilson. Wiley 10-2001 ?The key to your online marketing strategy will be recognizing and defining an unfilled or partially filled niche. Here's how to train your eyes.? Topics include: Thriving in a Tiny Niche; Differentiating Niches from Blocks; The Elusive Holy Grail of the ?Ideal? Product; Unfilled Niches; Poorly Filled Niches; Partly Filled Niches; Creating New Niches; Brick-and-Mortar versus Internet Niches; Finding and Filling Your Niche. Excellent article. By Dr. Ralph F. Wilson, E-Commerce Consultant, Web Marketing Today. [Added to October, 2007.] * Creating Effective Landing Pages Helpful article/tutorial with key points to creating effective landing pages. By Michael Bloch. [Added to July, 2007.] * Essential Internet Marketing Acronyms Explained Over 40 Internet marketing acronyms explained in this helpful article - B2B, B2C, CPA, CPC, CPL, CPM, CPS, CR, CRM, FFA, PFI, PPA, PPC, PPCSE, PPS, ROI, RON, ROS, SE, SEM, SEO, SEP, SERP, USP, and many more. Printer-friendly format for handy reference, too. By Azam Corry. [Added to August, 2007.] * Top Ten Marketing Pitfalls ... and Top Ten Online Marketing Tips to Help You Avoid the Pitfalls and Help You Succeed. By Stuart Reid. [Added to August, 2007.] * Use Online Marketing Strategy To Get More Clients By Biana Babinsky, Online Business Consultant, Expert and Author. [Added to August, 2007.] * The Web Marketing Checklist: 32 Ways to Promote Your WebsitePlanning Your Internet Marketing Strategy. Ralph F. Wilson. Wiley 10-2001 An absolute must read article for anyone considering a new Website, a redesign, or already has an existing Website. It spells out beautifully the key points and elements needed to creating each webpage for your site. While it covers online, Web marketing, the checklist also includes traditional strategies, such as including your URL on all your business cards, stationery, literature, classified ads, newspaper and other print media, television, etc. He also covers e-mail strategies, such as the importance of your e-mail signature and an e-mail newsletter. By Dr. Ralph F. Wilson, E-Commerce Consultant, Web Marketing Today. [Added to October, 2007.] See also Web Resources Internet Marketing, Online Marketing for annotated links to marketing tutorials, writing effective marketing copy, optimizing AdWords and AdSense, PPC advertising, and much more.

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